Target Market

Our target girl is the everyday girl who loves to play with accessories and get dressed up. She is between 20 and 27 years of age. She is either in college or recently graduated. Her income is between $15,000 and $35,000. She lives in the outskirts of a major city. Our girl loves the big city life, but she likes to get away from the chaos and be home. She is striving towards a career in Fashion, such as a trend forecaster, magazine editor, stylist, or in social media. She is currently single and dating, but is focused on her career. Our girl is simple, sophisticated, and ready to find some gems.